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Misfit Marketing Methods Episode 1, Intro to Marketing

Misfit Marketing Methods Episode 1, Intro to Marketing

MP3 File

In his Facebook Live series, Misfit Marketing Methods, Steven Trustrum explores marketing techniques, including the methods, strategies, tactics, and tools of content marketing. Although generally applicable to any business, he does so with a focus on the context and perspective of small press and gaming publishers.

The series is intended to provide a starting point and on-going assistance to creative people and entrepreneurs who may be putting out quality product but don't have the experience or education to reach their marketing potential without some help.

In Episode 1, Intro to Marketing, Steven gets the conversation rolling by talking a little bit about a broad range of subjects.

  • A detailed discussion of the three founding components of any marketing effort
  • Using footers to cross-promote (with a spotlight on RPGNow / Drivethru)
  • A word or two on blogging
  • Search Engine Optimization (SEO) basics
  • Why keyword research is vital
  • The dangers of marketing hyperbole and promises
  • ... and more

Steven Trustrum is a self-taught marketing professional. He spent over a decade working in the market research sector in various roles, has been a marketing writer, and currently works as the content manager for a major Canadian not-for-profit.

For the sake of accessibility, the original video have been extracted to audio format (MP3) and presented here. The videos may be viewed from the Misfit Studios Facebook page or Youtube channel.

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File Last Updated:
July 09, 2017
This title was added to our catalog on July 09, 2017.